The Return of the Physical, a seminar hosted by HP, will show you how to stretch your vision across an entirely new canvas, using the power of digital printing.
Learn how the digital revolution isn’t just affecting the digital space—it’s affecting our real, physical lives. A panel of creative leaders will show you how HP Graphic Arts technology can up the impact of your communications.
Visit the Young Lions Lounge throughout the week to discover fresh ways to express your ideas with HP Graphic Arts technology, spend time with other Young Lions competitors or just relax.
Tuesday, 22 June, 13:00, Palais des Festivals
Unleash your creativity with the power of digital printing. A panel of creative leaders will show you how, using real-world examples of sophisticated, successful campaigns backed by HP Graphic Arts technology.
Digital printing is making communications more immediate, scalable and personalized. Find out how you can use it to expand the creative canvas and create more authentic experiences.
Learn more about the panel members:
A Cannes’ legend with an incomparable talent, Erik has won more than 60 Lions in print and 2 Grand Prix.
A Cannes Grand Prix winner, Marcello is a brilliant thinker and the driving force in bringing international acclaim to Latin American advertising.
As an ex-agency executive, Tariq knows and loves the world of advertising. Now at HP, he helps market new printing tools that take it to the next level.
A journalist and consultant that started at AdAge, Nick is a coveted specialist of the influence of new technology on media and advertising.
Learn more about the facilitator:
A guest lecturer at Berkley’s Haaas School of Business and instructor at Miami Ad School, Francois loves to be the one that asks the difficult questions.
20–26 June, Palais des Festivals
Ensure your ideas hit home, using the latest in digital printing. At the Young Lions Lounge, you’ll see cutting-edge applications produced with HP Graphic Arts technology. This is the perfect space to create or just relax—it’s up to you.
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